If you’ve been scrolling through TikTok or Instagram, you’ve probably seen those mesmerizing packing order videos. They’re super popular to the point where you’ll probably find them on YouTube as well (such as in those compilation videos). They’re oddly satisfying, right? Well, they’re not just fun to watch – they can be a fantastic way to showcase your products, engage with your audience, and boost your brand’s visibility.
To a degree, a lot of customers actually expect this, and they want to see their order processed. It’s a nice way to engage in customer experience. So, if you’re thinking about jumping on this trend, here are some friendly tips to get you started.
How Well Do You Know Your Audience?
First things first, it’s crucial to know who you’re making these videos for. Are your followers mostly young adults who love vibrant, energetic content? Or are they more of the cozy, calm type who appreciate a slower, more detailed packing process? Understanding your audience will help you tailor your videos to their preferences, making them more likely to engage and share your content.
Your Space Needs to be Spotless
Before you hit that record button, make sure your packing area is neat and tidy. Honestly, it’s never a good idea to pack orders if the workspace looks unkept. It’s really going to make your brand look bad, and that’s something you really don’t want to do.
Plus, it’s embarrassing; even if this business is in your home, there’s still a standard that needs to be met. So, with that said, a clutter-free space not only looks more professional but also helps you stay organized while packing orders. Use clean, attractive packaging materials and arrange your items in a visually pleasing way. Your workspace is part of the show, so keep it looking sharp!
The Angles and Lighting Matter
Hands down, good lighting can make a world of difference. Natural light is your best friend, but if that’s not an option, invest in some affordable ring lights or softbox lights. Experiment with different angles to find what works best for your setup.
Overhead shots are popular because they give a clear view of the packing process, but don’t be afraid to try outside angles or close-ups for a bit of variety. Plus, you don’t have to worry about dressing up or looking presentable. Overall, this is the best way to show off that you’re fulfilling orders.
Personal Touches Go a Long Way
Adding a personal touch can really set your videos apart. Honestly, it’s these that are really going to help out when it comes to getting more customers. Viewers will be astounded by what they see, and they’ll want to buy. So, it’s all about enticing with a personal touch. It’s really up to you, but it’s all about wowing your current customers and getting more to order.
So you might want to look into sticker printing and add some stickers to the packaging (such as some cute freebies), maybe a handwritten thank you note, or even a little freebie you toss into the package not counting stickers). These small gestures can make your customers feel special and appreciated. Plus, they show potential customers that you go the extra mile, which can be a big selling point.